Contestant were tasked with creating a comprehensive set of 15 slides about a marketing campaign targeting Gen Z to increase consideration for Galaxy devices. In my presentation, I decide to highlight the AI features of the newly released Galaxy S24 Series.
In a team, we analyzed the path that Generative AI has taken over time using technology S-curves, disruptive innovation/technology cycles, and dominant design. We also looked at modularity and platforms and general purpose technologies. Additionally, we discuss what industry players “won” and “lost” in different eras and why as well as drew conclusions about how the technology area is likely to evolve in the future.
For this project, our team was tasked with predicting the future of customer engagement for BD (Becton, Dickinson and Company). In our final deliverable, we explained our predicted scenario and potential MVP solutions to action on the scenario.
This project uncovers a future where the intersection of technology and sports not only changes how games are played and officiated but also how they are experienced by fans and gamblers. We placed the emphasis is on fairness, data privacy, and the exciting possibilities that come with technological advancements in professional sports.
Concentrating primarily on changes driven by to Artificial Intelligence (AI) and other relevant new techs (3D Printing, IoT, etc), we were are expected to develop a comprehensive and actionable change plan that could help PwC sustain and succeed in the coming years
For this assignment, I was tasked with selecting a brand I believe executes marketing exceptionally well and then diving into the essence of its integrated marketing message. I unpacked the brand's main challenges and how it distinguishes itself from its competitors. By providing examples, I illustrated how the brand's marketing message is consistently communicated across all marketing materials. Additionally, I analyzed the tactics the brand employs at various points in the customer journey and argued why these elements are notably effective in cutting through the noise of the market. Finally, I strengthened my case by presenting publicly available metrics that reflect the brand's marketing success.
In this project, we were tasked with ideating a solution that we would pitch to VC investors.
Verif.AI introduces an AI-powered solution to streamline content moderation for early-stage companies, aiming to enhance online safety while reducing operational costs. By automating policy enforcement, Verif.AI not only accelerates the moderation process but also scales seamlessly with business growth, addressing the critical challenge of managing harmful content effectively. Through a SaaS business model, Verif.AI offers a cost-efficient service tailored to support companies in maintaining user trust and safety, backed by a team with rich expertise in software delivery and content security. The company seeks investment to further develop its product and capture a significant share of the burgeoning content moderation market, leveraging advanced AI to offer a superior alternative to traditional, labor-intensive moderation methods.
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